BESV
10th Year Anniversary Campaign

I still remember how riders slowed down—not just to pass through, but to take it in. Some asked questions, some lingered a little longer, drawn in by something they couldn’t quite define. It wasn’t just a pop-up; it was a moment that invited people to stop, engage, and be part of something.​

 

Art direction and production for BESV’s anniversary campaign and pop-up event. Tasked with creating an immersive brand experience for an AI-driven

e-bike company, I led the visual concept and execution of campaign content across digital and physical platforms — including a launch film, web assets, and press materials. The opening video, screened at a high-traffic pop-up in central Taipei, was approved in under three rounds and became the visual anchor of the campaign. The project bridged AI tools and traditional editing to deliver a cohesive, future-forward brand presence.​​