BESV 10th Year Anniversary Campaign

I still remember how riders slowed down—

not just to pass through, but to take it in.

Some asked questions, some lingered a little longer,

drawn in by something they couldn’t quite define.

It wasn’t just a pop-up;

it was a moment that invited people to stop, engage,

and be part of something.​

 

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Led art direction and production for BESV’s anniversary campaign and pop-up event, crafting an immersive brand experience for the AI-driven e-bike company. Directed the visual concept and execution across digital and physical platforms, including a launch film premiered at the press conference, web assets, and press materials. The video was approved in fewer than three rounds, and became the campaign’s visual centerpiece, showcased at a high-traffic shopping mall in central Taipei. The project delivered a cohesive, future-facing brand narrative that reinforced BESV’s positioning at the intersection of innovation and design.